DCL online teaser www.dclskincare.com
What do you do when you have trusted beauty products with an old fashion brand? Mazette Media consultant worked on rebranding DCL and prepare the company for a digital shift. From assessment and competitive research to a marketing and social media strategy: the new brand identity has been unveiled in an online teaser in anticipation for an ecommerce website.
The expert design from New York City agency August on both packaging and web design with photography from Karen Cullins and Daniel Lindh help transition from a 30 year old brand distributed mainly through dermatologist dispensing to a global premium beauty experience backed up by R&D and scientific breakthrough.
